“Own Your Brand, Own Your Career is a masterclass in personal branding and career ownership. Packed with actionable strategies and real-world examples, you’ll come away with the tools to take control of your brand and future.”
May Busch
Former COO of Morgan Stanley Europe and Founder of Career Mastery®
“Most people will spend 80,000 hours working so they can one day quit to do what they love. That’s not just tragic, it’s backwards. Own Your Brand, Own Your Career isn’t just about becoming more popular or chasing money, it’s a step-by-step playbook to discovering and communicating who you are and why you’re here so you can start living a life you love now. Thank you, Andy and Mike!”
Travis Dommert
SVP of Talent at OneDigital
and Keynote Speaker
“In the age of AI, it will become even harder to stand out and differentiate your brand and your skills from others. This book provides a practical guide to help you advance in your career and in your personal life. Your brand is who you are—shape it with purpose to stay relevant in today’s world.”
Amit Parmar
CEO of Cliquify
“In a world where the line between personal and professional success is more intertwined than ever, Andy and Mike deliver a powerful roadmap to owning both. Own Your Brand, Own Your Career is a wake-up call for anyone ready to stop drifting and start designing a life and career on purpose. Their insights will help you clarify who you are, what you stand for, and how to make your unique mark in the world. This is a must-read for anyone serious about building a life and career they truly love.”
Jairek Robbins
Performance Coach
and Bestselling Author of Live It!
Get Immediate Access to the OWN YOUR BRAND, OWN Your Career Workbook
Turn insights into action with the companion workbook that guides you step-by-step through building your personal brand.
Reading about personal branding is one thing. Actually building yours is another. This comprehensive workbook gives you all the exercises, templates, and frameworks from the book in one convenient place. Start making real progress on your career today.
The definitive guide to building an authentic personal brand that accelerates your career
Your career is no longer just about climbing the corporate ladder. In today's rapidly changing workplace, the professionals who thrive are those who take ownership of their personal brand and create opportunities instead of waiting for them.
But here's the problem: Most people think personal branding is either shameless self-promotion or reserved for influencers and entrepreneurs. They're wrong on both counts.
Whether you're an ambitious corporate professional, a consultant building your practice, or someone ready to pivot careers entirely, your personal brand isn't optional—it's your competitive advantage. The question isn't whether you have a brand; it's whether you're going to own it or let others define it for you.
In Own Your Brand, Own Your Career, you'll discover:
The Personal Brand 3 (PB3) — Three powerful questions that reveal your authentic brand foundation and eliminate the guesswork
How to leverage LinkedIn strategically — Turn the platform into your personal career accelerator without feeling salesy or inauthentic
The art of intrapreneurship — How to lead without a title and create opportunities within your current organization
Content that connects — Simple frameworks for sharing your expertise that build authority and attract the right opportunities
The relationship rocketship — Why your network isn't just about who you know, but who knows the value you bring
The ownership mindset — Shift from employee thinking to CEO-of-your-career thinking
This isn't about becoming an overnight influencer or building a side hustle (unless that's your goal). This is about taking intentional control of how you're perceived, the opportunities that come your way, and the trajectory of your career.
Andy Storch and Mike Kim have helped thousands of professionals build authentic personal brands that open doors, create opportunities, and accelerate careers. Now they're sharing their proven strategies with you.
Stop waiting for someone else to recognize your potential. It's time to own your brand and own your career.
Perfect for corporate professionals ready to take ownership of their professional future.
about Andy Storch & Mike Kim
We understand what it's like to feel stuck in your career, unsure how to stand out, or wondering if putting yourself out there is worth the risk. While our paths have taken different turns, we've both discovered the same truth: your personal brand isn't optional anymore.
Andy Storch is a keynote speaker, consultant, and founder of the Talent Development Think Tank Conference. As the bestselling author of Own Your Career, Own Your Life and host of the Talent Development Hot Seat podcast, he's helped thousands of professionals take ownership of their careers and build the lives they want.
Mike Kim is a personal branding expert and Wall Street Journal bestselling author of You Are the Brand. Having navigated his own career transitions Mike understands what it takes to position yourself for opportunities through the power of your personal brand.
Together, we've seen what works and what doesn't when it comes to building a career-accelerating personal brand. We've made the mistakes so you don't have to, and we've distilled everything we've learned into the practical, actionable strategies you'll find in this book.
Praise for
OWN YOUR BRAND,
OWN Your Career
Your personal brand is already shaping your career—the question is whether you're directing it or letting it happen by accident. This book gives you the proven framework to build an authentic personal brand that opens doors, attracts the right opportunities, and accelerates your career—all while staying true to who you really are.
“Andy Storch and Mike Kim have written a timely, practical, and inspiring guide for anyone serious about taking charge of their future. Own Your Brand, Own Your Career isn’t just another book on professional development—it’s a playbook for building an authentic brand, navigating change with confidence, and creating the career you deserve. With real-world wisdom and actionable steps, Andy and Mike give you the tools to stop drifting, take ownership, and design a life and career by choice, not by chance.”
Garry Ridge
Chairman Emeritus, WD-40 Company; The Culture Coach; and USA Today Bestselling Author of Any Dumb Ass Can Do It
“In a world where the line between personal and professional success is more intertwined than ever, Andy Storch and Mike Kim deliver a powerful roadmap to owning both. Own Your Brand, Own Your Career is a wake-up call for anyone ready to stop drifting and start designing a life and career on purpose. Their insights will help you clarify who you are, what you stand for, and how to make your unique mark in the world. This is a must-read for anyone serious about building a life and career they truly love.”
Jairek Robbins
Performance Coach and Bestselling Author of Live It!
“Finally, a book that demystifies personal branding for professionals who want to grow within their organizations. Practical, empowering, and refreshingly real.”
Julie Winkle Giulioni
Author of Promotions Are SO Yesterday and Help Them Grow or Watch Them Go
“In today’s fast-changing workplace, your personal brand isn’t optional—it’s essential. Own Your Brand, Own Your Career gives you the roadmap to stand out, stay relevant, and create opportunities on your own terms. Packed with practical strategies and real-world examples, this book will help you take control of your career instead of waiting for someone else to do it. If you want to thrive in the modern world of work, start by reading this book.”
Kevin Kruse
New York Times Bestselling Author of Great Leaders Have No Rules and 15 Secrets Successful People Know About Time Management
“Own Your Brand, Own Your Career is a must-read for professionals who want to take ownership of their growth and stand out in today’s evolving workplace. As an HR leader, I’ve seen firsthand how Andy Storch empowers individuals and organizations to embrace development with intention and authenticity. Andy has been a trusted thought partner and champion of talent development for years, and this book is a powerful extension of his mission to help people thrive.”
Ryan Calderone
Director of Talent Development at Amica Insurance
“Employees building a personal brand and creating content is a non-negotiable in today’s world—it signals psychological safety and trust, which every organization needs to thrive. That’s why Own Your Brand, Own Your Career is more than just a book—it’s part of a powerful movement. It empowers individuals to own their voice, tell their story, and show up with authenticity. If you want to create a culture where people feel seen, heard, and valued—start by handing them this book.”
Darren McKee
Founder of Darren McKee Co. & 531 Social
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